Apple Bobbycar


Form-Finding/Product Semantics

Macintosh has made a history of personal computer design since the ’80s. I research on the evolution of each iMac model and other peripherals Apple has created in the past decades.

Between 1998 to 2001 (the series of iMac Rev.A to G3) is the most exciting period as the iMac G3 became a cultural phenomenon with its brightly coloured, translucent, plasticized design (by Jony Ive) and had several iterations and upgrades over a few following years.